Ahh, January. The New Year. All of the promises you’ll make to yourself that won’t last to February.
Me, personally? I love the annual tradition of making (and breaking) New Year’s resolutions. I do it every year! It’s a form of recognizing and celebrating the cycles of life.
You could do a time lapse of all of my “before” pictures, and it would make a wonderful slideshow of me gaining weight over the years.
But I digress – this is a wedding business blog.
January is usually our slowest month of the year. Which is ok, because it’s cold. We have a handful of brave souls every year who want to bundle up and go out into sub-freezing temperatures to get married. I put on five layers of clothing and get right out there with them.
Frankly, I enjoy it. It feels like it takes the event out of the routine and gives it a little excitement.
That being said, here are our numbers:
- This month, we booked an easy 9 weddings.
- The amount of sales we made this month was $11,597.14
- The biggest cost for us each month is permit fees. We paid a total of $892 in permit costs.
- Our other two main expenses are to the florist and baker: $300.
- That brings our total expenses to $1,192 (not taking into account fuel costs, on-the-road food, taxes, and other incidentals).
- Total profit in September comes to $10,405.14.
As an entrepreneur or small business owner, you are likely familiar with the ebb and flow of busy and slow seasons. While it’s important to make the most of your busy seasons, it’s also essential to use your slow seasons wisely. Here are a few things you can do during your slow seasons to ensure an even more successful busy season:
1. Use the time to plan and prepare. Take advantage of the slower pace to plan and prepare for your busy season. This may include creating marketing and advertising plans, stocking up on inventory, and getting your team organized and ready to go.
2. Reflect on the previous busy season. Slow seasons are also a great time to reflect on your previous busy season. What went well? What could have been better? What did you learn? Use this reflection to make changes and improvements for the upcoming season.
3. Get organized and streamline your processes. Use the slower pace to your advantage by getting your business organized and streamlining your processes. This may include creating or updating your systems and procedures, decluttering your workspace, and getting rid of anything that’s not working.
4. Focus on your marketing and sales. Use the slow season to focus on your marketing and sales efforts. This may include working on your website, developing marketing materials, and reaching out to potential customers.
5. Take care of yourself. Remember to take care of yourself during the slow season. This can be a stressful time for entrepreneurs and small business owners, so make sure to schedule some time for yourself and do things that make you happy.
The slow seasons are where you will be working more hours than what you get paid for. You don’t become a massive success because of what you do during your busy months. Your success is rooted in what you do during your off season.
This is where you really shine. Use it. Exploit it. Dream big and aim big.
This is your dream. MAKE IT HAPPEN!
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